Recently, I was reading SEO Mo’s guide to SEO (Search Engine Optimization), which is very useful for any business wanting to position their site in search engines. So I wanted to share some of these tips here with you because very few Houston SEO company in the tourism sector know what SEO is, what the simple optimization methods are and why it is vital to use them. A strategic point of view.
What is Search Engine Optimization?
1st, before you start, what is Search Engine Optimization? The Houston SEO company is essentially a set of technique to optimize SEO or organic a website on search engines. The objective here is to position or index the site in the search engines according to certain keywords corresponding to the main themes of the site in question. For example, for the office of Hawaii Tourism it would be a good positioning on keywords such as “Hawaii tourism”, “Hawaii trip”, “Hawaii vacation”, etc. as well as a multitude of variants and derivatives of these keywords directly related to the content of the site.
By natural or organic referencing, we mean the search results that are displayed naturally by the search engine after a request and not the sponsored links which is located most of the time on the right of the screen. Here is also an image that I used in a previous post permenttant better understand what the SEO compared to SEM. Results framed in red are paid links (SEM), while the ones appearing at the bottom come from natural or organic SEO (SEO).
How to use SEO techniques can help your tourism business perform better?
Now that you know what SEO is all about, it’s important to know how these optimization techniques can help your tourism business perform better according to your business goals. Indeed, what are the benefits of investing in Houston SEO Company for your business?
Knowing that 74% of Internet users use a search engine to find their stay online [Journal du Net], we understand why the use of SEO techniques can help you generate leads and sales on your site or simply increase your notoriety or your brand image. According to a recent study by Jupiter Research and the NPD Group, 70% of Internet users would only consult the first page of search results. This percentage drops to 17% for the 2nd page of results, to 7% for the first 3 pages and only 8% for 3 pages and more. At a time when 50% of Internet users book their trip online, we now see the importance for our site to position itself in the first page of results on search engines for certain strategic keywords that will be previously determined using an analysis of our site and those of the competitors.
SEO tips to optimize your search engine positioning
Now let’s check the 5 search engine optimization suggestions that assist you higher index your web page in the search engines. Far from being a comprehensive guide (SEO is a fairly complex and evolving discipline), these 5 techniques can help you make a few small changes to your site so that it is better positioned in the engines.
Engaging an SEO expert can be a very effective and cost-effective solution for any Houston SEO company that wants to position itself. Here are the 5 SEO techniques at the level of the structure of your website:
Structure your URLs correctly
It is important to structure the URLs of your site so that the search engine robots index them more quickly and easily. Indeed, if you are the Hawaii Visitor Center and you have 3 main sections in your site, Explore, Learn and Plan, it is important that the URL for each of the pages in these sub-categories is well structured in following these categories. For example, the Hawaii Culture page is in the Explore categoryand its URL should be structured to reflect this categorization.