STEP 1: COMPLETE YOUR FACEBOOK PAGE.
The first step to optimizing a Facebook page is to complete it to the maximum . Do not forget any sections: from the URL of your site to your full description, the profile photo to use as well as the cover photo (focus on .png formats for better non-pixelated rendering), all elements must Be filled with care. Do not forget to configure the call-to-action on your Facebook page , it will allow you to collect emails for your upcoming newsletter for example.
STEP 2: INVITE FRIENDS AND FRIENDS TO ENJOY THE PAGE
Having an important network of friends is very interesting when creating a Facebook page, the first mentions I like are indeed always the hardest to win . The first tip is therefore to send invitations to all of your friends so that they love your page. Of course, only a small percentage of your invitations will turn into mentions I like, but it’s a good start.
If you have very good friends or family members who really want to get involved to support your project, you can add them to your page’s admins so they can in turn invite all of their friends to love Your page , it will multiply the scope of your Facebook page as soon as it is launched and so the volume of mentions I love generated (even if they will not be the “I like” the most qualitative).
STEP 3: USE OTHER LEVERS AND SOCIAL NETWORKS TO ACQUIRE MORE LIKE
The acquisition of fans does not only happen on Facebook , all levers must be operated to enable you to achieve your goals of like gains as quickly as possible. Thus, it is strongly recommended that all other social networks available to redirect users to your Facebook page , and so encourage them to follow you on the most visited social network in the world!
If you are active on Twitter for example, inserting a link in your bio or simply heading your account will help you to acquire more Facebook fans .
Other social networks like Instagram, LinkedIn, Viadéo, Pinterest or Google Plus are also good levers for acquiring new fans.
Facebook groups that deal with topics close to your activity can also be very good levers of acquisition if your approach does not resemble self-promotion, which could have the opposite effect!
Do not forget the email! The B2B or B2C email marketing is not dead, so do not hesitate to take advantage of your email address book to collect even more I love on your Facebook page.
If you have an active LinkedIn account with a decent number of contacts, you will be able to export all emails from your contacts. These collected emails can then serve you to contact with a personalized message your connections and thus try to acquire even more mentions I love on your Facebook page.
STEP 4: ADD MANY FACEBOOK BUTTONS ON YOUR WEBSITE.
Your website will then be your best asset in the free acquisition of mentions j’aime, so it is best to optimize it so that the approach to love your page is as easy as possible for the visitor who will consult your website.
Facebook allows you to create “Like” buttons as well as “Like” and “Share” formats combined in the same likebox thanks to the new Plugin Page . Adding all of its items to your site at various locations will help you achieve your fan acquisition goals faster, as long as your site generates a minimum of visits .
In addition to the integrations in your site, it is recommended to highlight your page via dynamic elements that attract the eye of your visitors . Adding a link to your Facebook page from a bar at the top of your site that stays fixed when scrolling the Internet user is a good idea, for example. Other ways less popular with Google and Internet users allow you to display your Facebook page in popup after a certain time of reading of your site, that is what are called popups or interstitials. If you are on WordPress, free plugins allow you to set up this in just a few minutes , among them,
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